Don't! Give yourself a treat! Have home-brewed coffee every morning or a bottle of wine a week. Unless you are seriously following this eating plan for financial reasons and need every extra penny, you'll be able to afford to splurge a bit on something that really gives you pleasure. You'll have done so much good the rest of the day or week that you'll still be ahead of the game. Sometimes I buy a jar of my favorite salsa, especially in the winter. My strawberry shortcake gets topped with whipping cream in the spring.